I really enjoyed the Winter Olympics this year. I could basically watch 24 hours a day if I wanted, and on a lot of channels. Typically I had a choice of 4 or 5 different broadcasts on the TV, more if I was willing to watch in French, plus all I could possibly ask for (literally every event that was happening) online. In a lot of cases I would have the online up even while I was watching live, because the online gave you details that you would have to wait for the announcers to happen to say - split times, individual stats, who got the assist and so on - and because you could rewind the online and see it again yourself instead of hoping someone else chose to replay it. And if I didn't have the TV on, people could (and did) IM me or visit my desk telling me "you have to see this shot!" and we would find the stream, find the little highlight marker in the timeline, go to that place and watch the cool thing again together. The online experience from CTV was really a big aspect of my enjoyment of the entire Olympics.
Marcovici initially expected most viewers to be interested in a few minutes of highlights and then to move on. Much to his surprise, the average Canadian viewer spent more than an hour watching Winter Olympics video content online every single day.
That means somebody must have watched just a few minutes, because I was well over the one hour mark every day. I think we were even over the one-hour-per-person-in-the-house mark. I also liked the behind the scenes video from Vancouver. It was a nice reminder of the emotions of those weeks, plus it gives props to Vertigo, who built the player.
There are also case studies about the NBC Olympic experience, the Norwegian Broadcasting Company Olympic experience, and the France Televisions experience with the Olympics and other sports. They are all built on the same base and it goes to show that effort put into place for the Olympics could be used for many other events as well. I would love to see elections dealt with this way, so I could see the press conference for my riding even if something else was happening on the "main screen" or so I could rewind a speech or show someone else an amazing moment.
Aren't these interesting times? Staying connected is gaining a whole different meaning.
Update: in July another case study was released. Check that one too.
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