I read a few interesting posts (Barry Leiba, Raymond Chen) about email subject lines. I get about one email a minute, and even after you strip out the offers that aren't really that personalized (I already get those from Canada, thanks, and I don't even have one of those, and as for that, are you serious?) I get dozens and dozens of real and important emails every day. And at a quick guess at least half have a terrible subject line. If you've heard me speak, you've heard me try to teach the art of a good subject line. Let me try some more here:
Finally, as a Raymond-commenter points out, make your first line or two really count. It may be all I read. If you want me to review something, start the email "can you review this document by Friday?". Then you can provide the backstory after that. I file a lot of things unread, because I get cc'ed on things. This is good. It's better still if the part I can see in my two line preview says "yes, we can do this for your by Friday" or "go ahead, I have approved the budget" so I don't even have to open the message.
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