Saturday, September 18, 2010
A first glance, a book about social media
might seem to be "dancing about architecture." But of course the target audience for the book is people who are not yet fully fluent in social media and it makes perfect sense to talk to such people using a medium in which they are fully fluent. That means book form makes sense.
I was lucky enough to get a preview copy of Working the Crowd: Social Media Marketing for Business from Eileen Brown. She and I have been working together and bumping into each other for years, which is why I agreed to read it. But I'm recommending it simply because it's good. It's full of no-nonsense advice and useful anecdotes. Just a few pages in, for example, she says:
If you want to progress in business, don’t wait to be discovered. Make sure you have a great online profile and a positive brand.
I'm not saying that no-one has thought of that before. I am saying that clearly stated and useful advice is a good thing, and this book is full of such advice. She clearly tackles this "this is just a fad" crowd, explains about "influencers" (like me) and lays out specific actions steps you can follow to have a good social media experience. This includes how to measure what is happening, which most companies desparately need. She even covers specific sites and tools, guidelines for blogging and Twitter, and how to protect yourself from reputation damage or legal consequences.
It's a good book. If you don't have a social media strategy yet, then reading this one will take you a long way forward. I recommend it to any business wondering about "the twitter". You can pre-order on Amazon now and I suggest you do, though you may want to adjust this link to point to the Amazon nearest you.
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