Like a lot of people, I got started on Facebook one way, but now I use it another. And like a lot of people, I haven't quite "cleaned up" from my original start. My rule these days is very clear - Facebook friends are actual friends. People I know and like. In fact, my rule is that we should have shared a meal - ideally a meal and some wine - to be friends on Facebook. If we worked together, or presented at the same conference, and we actually enjoy each other's company, chances are we went for dinner, or lunch, or a beer, at some point. It's a handy rule that makes my decision process easy. I get friend requests all the time from people I don't know, and I just ignore them.
With that audience, my Facebook posts can be pretty personal. What my kids are up to. Pictures of my family and my holidays. Details about travel plans, including whole-family trips that leave my house empty. Sure, I know that what you put on Facebook can be forwarded and shared elsewhere. But I know who I'm sharing with and I trust them to have my best interests at heart. I don't connect my Twitter statuses (which I know are public) to my Facebook ones (which are more private and less frequent) or vice versa.
What I've set up, for people who use Facebook as a news hub, is a public page
. Here I post when I'm speaking somewhere, or when a video or article is published. If you "like" this page, my announcements will end up in your news feed. So if you added me on Facebook and never heard back, use the public page instead. I don't post links to all my blog entries there, because I figure you can always subscribe to this RSS. I don't post anything personal either, so if you don't actually care where I'm spending my holidays, you might want to like that page even if we're already Facebook friends.