The other day I spotted this:
It's two people around a bowl of salsa, holding a nacho chip as big as each of their heads (which is why it takes both of them to hold it, I guess.) But I had never noticed it before:
That reminded me of something else I never saw even after looking at the logo a million times:
That obvious arrow is lurking here:
So subtle, till someone shows it to you. Then so obvious. So it is with bugs, eh?