Interested in playing with extensions to Visual Studio 2010? You should be, just for the fun and productivity of it. But in case you need extra incentive, how does this sound:
What will you create with Visual Studio 2010?
Enter the Summer of Extension Competition and let the US and Canadian Developer community know! Show your peers what kind of extension you can build for Visual Studio 2010 for your chance to be featured on the ReadWriteWeb website. Other prizes include a one-year MSDN Embedded subscription license (a $1,199 USD value!), an Xbox Elite prize bundle and a Natural Wireless Ergonomic Desktop 700 Keyboard and Mouse. Prizes will be awarded to winners in both countries.
Just create your extension, upload it to the Visual Studio Gallery, and tag it with rww to enter. (ReadWriteWeb and Microsoft are sponsoring the contest.) More details at ReadWriteWeb, where you'll also find some handy resources and links.